Absolut: Biography of a Bottle
This book is the aofficial storya of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absolutas huge popularity to the alittle guysa rather than to the suits at large ad agencies. This book is the Liaras Poker of marketing, revealing the sordid stories behind the official one
Jonathan Clements Money Guide 2015
The Jonathan Clements Money Guide 2015 is the must-have book for Americans concerned about their financial future. Written by the highly regarded columnist for The Wall Street Journal, this annually updated guide delivers punchy, plain English answers to your most pressing financial questions. It was named money-management book of the year by the Institute for Financial Literacy and won a silver medal in the Axiom Business Book Awards. Here’s what you’ll find in this year’s Money Guide:
• Help with retirement, college, home buying, estate planning and more
• Indispensable information delivered in short, easy-to-understand sections
• Simple strategies to improve every aspect of your financial life
• Clements’s outspoken views on personal finance
• The latest facts and figures on the economy and markets
• Tax information for 2014 and 2015
• Intriguing statistics on how the typical American is faring financially
“It’s hard to imagine a finer place to begin your search for financial peace of mind than with Jonathan Clements Money Guide 2015. Yes, it’s long. But so is the list of financial challenges faced by American families. Don’t be intimidated. He’s made it easy to navigate through these challenges, identify those where you need help, and successfully deal with them. Don’t just scan this fine, readable, and insightful guide. Keep it by your desk and return to it as your circumstances change, as financial markets change, and as the world turns.”—John C. Bogle, founder, The Vanguard Group
“A comprehensive financial guide ranging from navigating health insurance alternatives to forming sensible investment portfolios. Clements is a first-rate financial writer who is a genius at making sophisticated advice accessible to everyone and a delight to read.”—Burton G. Malkiel, author of A Random Walk Down Wall Street
“Since the early 1990s, Jonathan Clements’s columns taught his readers, profited them, and made them smile. Trouble was, you needed to have read all his Wall Street Journal articles. Until now, that is. His Money Guide wraps this bounty, and then some, into a tidy package, destined to be enjoyed and referred to over and over by readers for decades to come.”—William J. Bernstein, author of The Investor’s Manifesto
“How do you get nearly 30 years of personal-finance wisdom and advice in an engaging, entertaining and easy-to-use format? Keep Jonathan Clements’s Money Guide on your desk or tablet for instant answers to your essential money questions.”—Consuelo Mack, anchor, Consuelo Mack WealthTrack
“Would you like to have a friend who knew a lot and would share the straight scoop with you on any investment topic at any time in clear language, with candor and a wry sense of humor? Well, here it is. What a break!”—Charles D. Ellis, author of What It Takes and Winning the Loser’s Game
“As someone who has read just about every personal-finance book ever published, I can honestly say this is the best money manual ever written—period! Jonathan Clements’s Money Guide offers readers a host of brilliant insights on how to grow their money. It’s required reading for anyone striving for financial independence.”—Allan Roth, author of How a Second Grader Beats Wall Street
Rich Dad Poor Dad
The #1 Personal Finance book of all time, Robert Kiyosaki shares the story of his two dad: his real father, whom he calls his poor dad, ‘ and the father of his best friend, the man who became his mentor and his rich dad.’ One man was well educated and an employee all his life, the other’s education was street smarts” over traditional classroom education and he took the path of entrepreneurship a road that led him to become one of the wealthiest men in Hawaii. Robert’s poor dad struggled financially all his life, and these two dads?these very different points of view of money, investing, and employment shaped Robert’s thinking about money.
Robert has challenged and changed the way tens of millions of people, around the world, think about money and investing and he has become a global advocate for financial education and the path to financial freedom. Rich Dad Poor Dad and the Rich Dad series it spawned) has sold over 36 million copies in English and translated editions around the world.
Rich Dad Poor Dad will?
* explode the myth that you need to earn a high income to become rich
* challenge the belief that your house is an asset
* show parents why they can’t rely on the …
Principles of Economics 4th Edition (Fourth Edition) by Gregory Mankiw Hardcover
Principles of Economics 4th Edition (Fourth Edition) by Gregory Mankiw Hardcover
The Essentials of Project Management
In recent years organizations of all kinds have learned that project working, once considered significant only for engineering and construction companies, can help to ensure that the intended benefits of business change will be realized in full and on time. This development means that more people than ever before need to understand the basic process, language and purpose of project working. That awareness is important not only for those actually engaged in project work, in all sectors of industry and commerce, but also for senior managers, project sponsors and the other stakeholders. The fourth edition of Essentials of Project Management is the junior complement to Dennis Lock’s comprehensive, successful and encyclopaedic textbook, Project Management (now in its Tenth Edition). Essentials provides a concise, straightforward account of the principles and techniques of project management, designed to meet the needs of the business manager or student. Using examples and illustrations, the author introduces the key project management procedures and explains clearly how and when to use them. The Essentials of Project Management remains the ideal first text for anyone new to project working or students studying project management as part of a wider business qualification or degree.
Jenrette the Contrarian Manager
This is a candid account of Dick Jenrette’s business success strategy, focusing on how he did it and what advice he would give to anyone in charge of running a department, division or company. It features an appendix of the successful Common Stock and Common Sense published by DLJ in the 1960s
The 22 Biggest Mistakes Managers Make And How To Correct Them
Discusses managerial problems and risks to help managers avoid costly mistakes and build the confidence of their subordinates
Winning Character: Succeeding where others fail
Enjoy the powerful advice that this book has to offer about building your character and finding success.Worldreader presents this e-book in a new series showcasing fiction and nonfiction from Sub-Saharan Africa.
The Fifth Discipline
This revised edition of the bestselling classic is based on fifteen years of experience in putting Peter Senge’s ideas into practice. As Senge makes clear, in the long run the only sustainable competitive advantage is your organization’s ability to learn faster than the competition. The leadership stories demonstrate the many ways that the core ideas of the Fifth Discipline, many of which seemed radical when first published, have become deeply integrated into people’s ways of seeing the world and their managerial practices.
Senge describes how companies can rid themselves of the learning blocks that threaten their productivity and success by adopting the strategies of learning organizations, in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually learning how to create the results they truly desire.
Mastering the disciplines Senge outlines in the book will:
• Reignite the spark of genuine learning driven by people focused on what truly matters to them
• Bridge teamwork into macrocreativity
• Free you of confining assumptions and mindsets
• Teach you to see the forest and the trees
• End the struggle between work and personal time
This updated edition contains more than one hundred pages of new material based on interviews with dozens of practitioners at companies such as BP, Unilever, Intel, Ford, HP, and Saudi Aramco and organizations such as Roca, Oxfam, and The World Bank.
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