Marketing Masters: Lessons In The Art Of Marketing From Those Who Do It Best
Describes marketing successes and failures, explains the importance of adapting to changes in the marketplace, and discusses market trends.
What it takes to succeed today —
The bull is back : breaking through the clutter —
We got the juice : the importance of being different —
Zap! You’re it!: how to build a successful product —
“Hi ho Silver”: selling to a crowd of nonbuyers —
The art of copying: “how to be a fast second” —
Bricks, mortar, and pizza: defining your resources —
Conclusion: tailfins will be back.